David Zaleski – FBA Academy

David Zaleski – FBA Academy

David Zaleski is an entrepreneur, Amazon seller, podcast host, and Co-Founder of EcomHub. He’s been operating in the eCommerce space since the age of 14 years old. At the age of 18, he started his own Amazon business with just $4.8k in startup capital, and grew it to over $2.5M in sales over the span of just four years. Since then, he’s helped dozens of sellers successfully start selling on Amazon, and thousands more through his podcast and YouTube channel. He’s consulted with 8-figure ecommerce brands and was featured on Tai Lopez Knowledge Society & multiple Amazon podcasts.
Course Overview
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1. Welcome & Setup

• Welcome
• FBA Academy Facebook Group
• Course Overview
• Mindset & Success
• Meet Your Instructor David
• Selling on Amazon (USA)
• Selling on Amazon (Internationally)
• #1 Thing I Did Right When Starting My Business
• Creating Your First Amazon Account
• Understand Your Budget & Expenses
• How to Watch The Course At Double The Speed
• Summary & Next Steps
• Foundation Quiz
• Resources for Welcome & Setup

2. Step 1 | Search

• Overview & Goals
• Amazon Anatomy
• Product Discovery
• Amazon Suggested
• Rebate Websites
• Market Intelligence
• Understand Amazon Fees
• 10 Commandments Checklist
• Validating Product Idea #1
• Validating Product Idea #2
• Validating Product Idea #3
• Validating Product Idea #4
• Validating Product Idea #5
• Advanced Product Validation
• Product Differentiation
• Ensuring Your Listing Is Different
• Patents & Trademarks
• Things To Look Out For
• Getting Ungated In A Category
• General Store vs Branded Store
• Picking A Brand Name
• Become An Expert of Your Product
• Summary & Next Steps
• Step 1 Quiz
• Resources for Step 1

3. Step 2 | Source

• Overview & Goals
• Where To Find Suppliers
• Different Types of Suppliers and How To Identify Them
• How To Find Out Your Competitor’s Manufacturer
• How To Prevent Competition From Stealing Your Supplier
• Alibaba Walkthrough & Staying Organized
• How to Talk to Chinese Suppliers (Template)
• Quickest Way to Communicate
• How To Order Samples
• Getting The Best Pricing
• Picking The Perfect Supplier
• Ordering The Right Amount of Inventory (Budget Worksheet)
• How Shipping Works
• Custom Duties + HS Codes
• Paying Your Suppliers
• Branding & Custom Packaging
• Inserts
• GTIN Exemption
• Printing Your FNSKU
• Amazon Prep Requirement
• Inspections
• Shipping from China/USA to FBA
• Summary & Next Steps
• Step 2 Quiz
• Resources for Step 2
• Supplier Outreach Template

4. Step 3 | Launch

• Overview & Goals
• Timeline Once Your Product Arrives
• Photos
• Split Testing Images
• Keyword Research #1
• Keyword Research #2
• Salescopy
• Where Keyword Emphasis Should Go
• Category Listing Report – Part 1
• Category Listing Report – Part 2
• Pricing Your Product for Launch
• Creating Your Amazon Listing
• Building Your Amazon Listing
• Related Video Shorts
• Enhanced Brand Content
• How To Setup Coupons
• Amazon Ranking & SEO
• Keywords To Target for Launch
• Tracking Keywords
• Super URL
• Amazon Early Review Program
• How to Get Reviews on Amazon
• Summary & Next Steps
• Step 3 Quiz
• Resources for Step 3

5. Rank & Bank | General Setup

• Overview of Rank & Bank
• Before Starting Rank & Bank
• PPC While Doing R&B
• When Should Sales Start & Keywords Improve
• Monitoring Your Keywords
• Creating Your Fanpage
• Creating Your Business Manager
• Linking Both Together
• Linking Your Fanpage To ManyChat
• Linking Google Drive Account to ManyChat Account
• Quiz
• Rank & Bank | Phase I (SuperURL)

6. Ranking Flow Overview

• Installing R&B Flow Template
• R&B Ranking Flow Pre-Set Up
• Finding Out The Number Of Units To Giveaway
• Making R&B Super URL’s
• Google R&B Rebate Tracking Sheet
• Manychat R&B Overview
• Flow Builder
• Limiter And Expired Fields
• Editing The R&B 1N2 Flow
• Auto R&B Rebate Message
• Editing The R&B Bans List Flow
• Rebating People Via PayPal
• Writing Your Ad Copy for Your Ad
• Setting Up Your Facebook Ad
• Testing Your Facebook Ad
• Phase I Quiz

7. Rank & Bank | Phase II (Search Find Buy)

• Overview And Switching To P2 From P1
• Troubleshooting R&B Ranking Flow
• Resources for Rank & Bank

8. Rank & Bank | Extra

• Does Rank & Bank Work Outside of The USA
• What To Do If Your Ranking Starts to Drop
• How To Create A LLA To Lower Facebook Costs

9. Step 4 | Scale

• Overview & Goals
• Amazon Seller Support
• What To Do When You Are Out of Stock
• Fastest Way To Scale Your Store
• Reporting Hijackers
• Keeping Track of Profits (Fetcher)
• Accounting Using A2X + Xero/QB
• Truth About Sales Tax
• Amazon Business/Product Insurance
• Amazon Trademark Accelerator Program
• Get A Trademark In 3 Months Or Less
• Summary & Next Steps
• Resources for Step 4

10. FeedbackWhiz Setup

• Best Practices
• Open Rate Subject Lines
• Template Setup
• Email Campaign Setup
• Email Campaign Examples
• Preventing Negative Reviews

11. Bonuses

• How to Renegotiate Your Pricing with Your Supplier
• Content Creators for Your Brand for $150/Month
• Videos for EBC Without Brand Registry
• Use Fiverr Photographers to Leave Photo Reviews
• Recovering Funds Amazon Owes You
• Using Craigslist to Your Advantage
• Amazon Stealth Accounts
• Resources for Bonuses

12. PPC Spyder Campaign

• Intro to Spyder Launch Campaigns
• Basic Campaign Setup
• Key Terms and Basic Understanding
• Adding Profitable Search Terms
• Stop Bleeding and Add Negative Keywords

13. Master Resource PDF

• Master Resource PDF for FBA Academy

14. FBA Academy Coaching Calls

• 2020/01/17 (FBA Academy Course Setup)
• 2020/02/07 (Q&A Session)
• 2020/02/21 (Q&A Session)
• 2020/03/06 (Q&A Session)
• 2020/03/13 (Q&A Session)
• 2020/03/21 (How to Investing During the 2020 Recession)
• 2020/04/03 (Selling of Non-Essential Products on Amazon During Pandemic)
• 2020/04/17 (How to Funnel Hack Using JungleScout Supplier Database)