Joanna Wiebe (Copyhackers) – 10X Emails

Joanna Wiebe – 10x Emails

The emails you write are directly tied to revenue. Master email copywriting, and measure the results in real dollars…
After 10x Emails, you’ll write 10x better with:

• A classic rule to keep the skeeze out of your sales emails
• The 3-part anticipation-building sequence (Module 2)
• The essential method to target like a pro
• How to plot a drip campaign
• Why comic book writers make great copywriters
• How to plot a SaaS on board (Module 1)
• The 5 Cs of welcome emails, complete with a template
• “Bag o’ emails”
• The reason your stories are boring – and how to fix them
• What fashionists know about energetic copy
• The thing you’re actually selling when it’s time to close
• When to use urgency
• The template to get people to your webinar (Bonus)
• The exact tools to boost conversions inside your emails
• The right lead magnet – and how to make it sound better
• When to use scarcity
• MODULE #1 If you’ve questioned whether you should use email to sell, this first module will tell you exactly why you should – but, importantly, how to do it the right way. Discover how to plan and plot your emails to nurture and coach each yes.
• MODULE #2 Time to write – but where to start? Module Two features 10 super-tactical lessons on writing subject lines, writing body copy, getting specific, telling stories, and using your voice (or someone else’s). Plus, over-the-shoulder tutorials.
• MODULE #3 In this module, email copywriting gets exciting. You’ve conquered the foundational stuff – and now you can apply 10x copywriting techniques, like the CPTS Technique and the Superman Principle.
• MODULE #4 Email optimization: Why do your open rates suck? How come those sales emails aren’t selling? What should you be testing? And what are the biggest mistakes even the CRO pros make?