Justin Sardi, Zane Miller – Video Traffic Geyser

Justin Sardi, Zane Miller – Video Traffic Geyser

What will you learn Inside?

Session #1: The Big Picture

• Key Components of the System
• What makes a good offer?
• Becoming an authority
• Laying the foundation for success
• Optimizing your properties for long term ranking
• What Else is Possible?
• Your own product
• Services
• Physical products
• Landing clients
• High ticket consulting
• Traffic Sources
• Getting the most out of your traffic
• Preparing for remarketing
• The user experience

Session #2: Crafting Your Gameplan

• Funnels
• Why do I need a funnel?
• How these types of funnels work
• Building buzz/interest
• Collecting leads
• Research
• Competition
• Target audience
• Your product/service
• Prepping for the video ad campaign
• Finding influencers
• Research Hacks and Tools
• Tools of the trade
• Quick research hacks

Session #3: Putting the Plan into Motion

• Content Generation Strategies
• Building content around the sale
• Structuring your content
• Crafting your sales video
• Collecting leads
• Optimization
• On-page optimization
• You want me to put those keywords where?
• Visual optimization
• Directing traffic
• Why Haven’t I Heard of This Before?!?
• Creative Commons with Editor
• Intro Branding
• Interactive Videos
• In-Video Programming
• Etc

Session #4: Video Ads Catalyst

• Adwords for Video Basics
• Platform overview
• Advanced campaign setup for beginners
• Targeting options
• Conversion tracking
• Monitoring and tweaking
• When to Use Each Ad
• All ads are not created equal
• Setting up ads for conversions
• Aligning your ad with targeting type
• Overall Strategy
• Scripting your video ads
• Annotations vs Call to Action
• Keeping the Big G happy
• Deciphering analytic