Justin Welsh – The LinkedIn Playbook

Justin Welsh – The LinkedIn Playbook

Build an Incredible LinkedIn Brand.

Part 1: Course Intro

• Intro, objectives & outline

• Establishing your character

Part 2: Laying the foundation

• Defining your niche

• Establishing your character

Part 3: Your LinkedIn profile eBook (67 pages)

• Chapter 1: The intro section

• Chapter 2: The about section

• Chapter 3: Experience

• Chapter 4: Articles & activity

• Chapter 5: Education, licenses & certifications

• Chapter 6: Skills Endorsements and Recommendations

• Chapter 7: Accomplishments + Interests

Part 4: Building your tribe

• Adding Relevant Connections

• Adding Industry Titans

• Audience Boosting Interactions

Part 5: Creating content

• Generating Daily Content

• Telling Great Stories

• Other Great Content

• Posting & The Algorithm

• Scheduling & Consistency

Part 6: Advanced LinkedIn guide

• Advanced Tips to Drive Your LinkedIn to the Next Level