Mike Shreeve – The Email Academy

Specifically, I’ll show you:

• The five main specialties in the world of email copywriting (Product Launch, Autoresponder Drip Campaigns, Newsletters, Daily email, B2B Sales, and the Misc. category) and how to choose the one you’ll enjoy writing the most for clients . . .
• A complete knowledge transfer of the email copywriting fundamentals that I’ve learned 10+ years of putting food on my table (and then some) by getting people to buy my words . . .
• The exact methods I use to write emails that consistently deliver profitable results for clients and attract retainers anywhere from $4 – $12.5K per month . . .
• How to use the B2B Sales Emails to find your first client within 7 days (and in as little as 2-3 once you get the hang of it) and generate enough client work to go full-time within 90 days or less . . .
• What the “Big 5” mistakes most email writers make are and how to avoid them (getting this right is like skipping to the front of the line)
• A look inside the Life of a Freelancer and what you can expect lifestyle, income, and happiness levels-wise (knowing where you are headed is important when trying to get there)
• The 6 major mindset shifts that need to occur in order to land big email clients . . .
• Who the dream client is, where to find them, and how to convince them to hire you (PLUS: We’ll talk how to turn them into long term retainer level clients)
• The 3 most profitable niches to write for (and a few less profitable but still fun niches you may want to consider)
• The easiest way to build an email portfolio that attracts high paying clients (get this wrong and you’ll only attract price hagglers)
• A complete pricing guide for each of the 5 Major Email Disciplines and pricing advice on how to bundle for bigger paydays . . .
• Why clients LOVE “Self-Contained Offerings” and how to create them with ease . . .
• How I sold $25,000 worth of copywriting work in a single presentation (I’ll even give you a recording of the presentation you can copy and use for yourself) Why clients LOVE “Self-Contained Offerings” and how to create them with ease . . .
• How to get clients on just 15 minutes of effort per day (we call these Empire Builders . . . and they are AMAZING for busy people who need clients fast)
• Why the best email copywriters NEVER write emails until they’ve asked their clients this one important question . . . (HINT: If your client doesn’t know the answer to this question . . . RUN AWAY!)
• How to master the Blank Page and how to know what to say in each email no matter what your client is trying to sell…
• How to find the “voice” of your emails by focusing your writing on the most important person in business (it’s probably not who you think)
• How to use advanced “Message Segmentation” to squeeze a little more revenue and profits for your client without having to be sleazy or send too many emails to the email list . . .
• I’ll show you how I use a simple Building Blocks System to “assemble” my emails rather than trying to write them from scratch (this beats writers’ block every time)
• The Science of Subject lines: How to double or even triple results for your clients by becoming a master Subject Line writer (if you like reading magazines you’re gonna love this)
• How to use the #1 most powerful email writing tool to increase results for yourself and your client (HINT: It’s what TV writers use to keep you coming back for more)
• How to tell stories in email—this is very different than how you tell stories in sales letters or social media . . .
• Why most email copywriters get the most important part of email writing wrong . . . (get this right and your client will love you forever)
• How to write Product Launch Sequence emails for Static launches, PLF style launches, Webinar launches, and more . . . (not sure what any of that means? I’ll teach you in-depth about each of those so you can
• be the expert that clients rely on to generate sales)
• Why I LOVE behavior-based segmentation . . . and how you can add more results to your client’s bottom line simply by rewriting a few of their existing emails (I love offering this quick win to clients)
• How to use emails to . . . find out what you should write in your next email (when I’m feeling lazy, this is what I do to have the emails practically write themselves)
• How to create an automated selling machine using emails—you can do this for your client or yourself—set it up once and let it run for months or even years (I have one automated sequence that still makes me sales and I wrote it in 2013)
• 9 “into emails” which help to turn strangers into fans, then customers, then evangelists for the brand sharing your business with others for FREE . . .
• How to write high-end newsletters for fancy pants professional businesses that HATE sales language (big market, lots of need, big budgets)
• 4 types of weekly newsletters that any business can use to build an audience and create sales . . .
• 15 daily email templates you can use to mimic my style and sales success (great for running a daily email without the smarm)
• How to use the Reciprocity Pack email set (with templates) to land high paying clients . . .
• 4 different B2B template packs (including follow-up sets) turn a simple free email account into a multimillion sales generator when put in the right hands… I realize that sounds like a big claim, but once you see exactly what these template packs include and WHO they are for, you’ll see clearly how companies use these to land massive windfall deals in the millions of dollars . . .
• How to write: Affiliate Email sequences, Re-engagement Campaigns, Flash Sale Emails, and more (learning just these will put you in the top 1% of email writers)
• Client wants you to do the tech side of email? We’ve got you covered with a COMPLETE module on just email tech from setting up to automating to segmentation (don’t worry, very few clients want you involved with the tech piece, but just in case… we’ve got the training to back you up)
• The Secrets of 6-Figure Writing Productivity: Anyone can write. Anyone can get paid to write. Only people who know how to be productive will hit 6-figures a year as a writer. I’ll show you how . . .
  How to turn your newly acquired email skills into $3k and $5k “bundle” packages that clients will happily pay for . . .
• Plus, a whole bunch more!