Tamara Tee – Ultimate PPC Course

Tamara Tee – Ultimate PPC Course

PPC COURSE CLASS CURRICULUM

EASY TO FOLLOW STEP-BY-STEP 7 HOUR TRAINING34 VIDEOS TUTORIALS + READING MATERIALS

Introduction

• Welcome To FBA Winners PPC Advanced Course

Module 1: In-Depth Training Inside PPC Dashboard & Understanding The Algorithm

• Seller Central Campaign Manager Dashboard View & Naming Conventions
• Campaign Manager Filters To Organize You Ad Sets & Campaigns
• Learning Advertising Terms
• Secrets Behind Amazon’s PPC Algorithm & How It Works

Module 2: Optimizing Your Product Listing & Understanding Keywords

• Why Your Product Listing Can Influence The Buyers’ Decision
• Why Products Rank Differently On Desktop And Mobile Device
• Differences Between Negative Phrase And Exact Keywords
• Choosing The Best Keywords To Convert Sales
• (NEW) Pricing Your Product To Help With Conversions

Module 3: Launching Your FBA Product Successfully By Using PPC Campaigns

• How To Use PPC For Your Product Launch
• Why You Must Run PPC For Your Product Launch
• Keyword Suggested Bids

Module 4: How To Analyze Your Search Term Advertising Reports

• Understanding How To Read Your Search Term Advertising Reports
• Analysis For Keyword Bid Management
• Advertising Reports – Download And Organization

Module 5: Optimizing Your Keywords, Automatic & Manual PPC Campaigns

• How To Optimize Your Automatic PPC Campaigns
• (NEW) Negative ASIN Strategy Within Automatic Campaigns
• How To Optimize Your Broad Phrase PPC Campaigns
• How To Optimize Your Exact PPC Campaigns
• Analysis For Removing Negative Keywords
• Maximize Your Ad Spend & Keyword Data For Campaigns
• Exception From Clicks To Spend Ratio For Optimizing Keywords

Module 6: PPC Growth & Keyword Ranking

• The Power Of Automatic Campaigns
• Listing Optimization From Winning Keywords
• Long Term Keyword Rank Goals

Module 7: Advanced PPC Strategies

• How To Take Up More Real Estate For Product Variations – List All Variations
• Adjusting Ad Placements For Campaigns
• Maintaining Keyword Rank Using Manual PPC
• Age Targeting Campaigns
• ASIN Targeting Campaigns
• Brand Name Targeting Campaigns
• Seasonal Targeting Campaigns

 

Module 8: Creating PPC Advertising Campaigns For Product Variations

• PPC Strategy For Similar Product Launches

Module 9: Brand Registered PPC Campaigns – Build & Optimize

• How To Set Up Headline Search Ads Using Brand Registered PPC Campaigns
• Optimizing Headline Search Ads – Keywords & Bidding
• (NEW) How To Set Up Video Ads Using Brand Registered PPC Campaigns
• (NEW) Optimizing Video Ads – Keywords & Bidding
• (NEW) Creating Enhanced Brand Content To Increase Sales

Module 10: Troubleshooting PPC Campaigns

• • When To Stop Aggressive PPC For Product Launch
  • Should You Negative Main Keywords?
  • Optimizing Product Listing Frequency
  • Bundling Products & Using PPC Launch
  • Online Business Advertising, Patience, & Mindset